Reflection on Air, Papervision 3D and the evolution of technology
Air, when it came out, was like most technologies sold today: “this thing is going to be huge, it’s going to change the way we look at planet earth and it’s going to revolutionize your pants”.
It has been a year now (March 19th) that Air is in our lives (first under the name “Apollo”), and where is that big revolution?
Like any other dream, especially marketed ones, it hasn’t quite happened as they sold it. It is not huge, nor changing our bias on technology or changed anything to my pants.
It’s just a tool.
A technology, a computer, an idea is just a tool and by itself, it just sits there and will not produce anything or change the world. In other words, a technology is only as good as the adoption rate and the creativity of the people using it.
Papervision 3D, another framework, rogue, made by enthusiast, is quite a different story. People love it and the early adopters have blown our minds in term of the possibilities. Many big brands have adopted 3D in their site and are using a beta framework even though it could disappear of the earth faster than it came. Suddenly, Flash 10 promises us 3D integration (of some sort).
So why is it that something like a desktop development framework pushed by Adobe, a big software maker, can fail (I wouldn’t call that a success), while a rogue 3D framework made out of geekery makes it global and changes so much the internet?
Well, it seems that Adobe and a lot of the ‘Web2.0′ world believed that the future of the internet was to integrate the desktop with the browser and somehow get away from the browser. I’m not saying that they failed at predicting the future but they did fail at realizing it.
Is this growth only slow or is there growth at all? How has Air changed your life compared to 3D in websites? How could millions of dollar fail while geekery succeeds?
Time will tell.
The strategy department in technology companies should get closer of stabbing in the dark rather than telling people what the future is. I will always remember that t-shirt I saw recently that said: “dude, where is my flying car?”.












It has been a while since I’ve seen a documentation that a company can be proud about. 


We’ve got to look at the forces around the world sometimes. Google was primarily built on Python code. They happen to acquire the guy who started Python, 
















